Article Title * : What customers really want from marketing Article Text * : In most arenas, the longer you do something, the easier it gets. The more you practice the piano, the better pianist you become. The longer you work in the financial sector, the easier it becomes for you to spot market trends and make good investments. The same, however, cannot be said of marketing. Not only do technologies and techniques become obsolete quickly, there are a myriad more digital marketing options every month and it's up to you to stay constantly updated on what works, what doesn't, and what's out. Another challenge of marketing: besides other marketers, few people truly appreciate the work you do. Most of the time marketing is simply tolerated by the people who come across it, and more often it comes across as annoying. Create marketing that is "cherished" To overcome these challenges, author and president of Convince & Convert Jay Baer suggested, ...
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