Article Title * : How to make real-time marketing work for you Article Text * : With social media outlets like Instagram, Facebook, and Twitter literally at your fingertips, every marketers dream can finally come true. Instead of creating an advertising campaign, getting it approved and published, and then waiting for sales to creep up in response, marketers can now communicate directly with their audience and receive an instant response (whether positive or negative). Two prime examples of opportunities to get involved in real-time marketing is with the Super Bowl and the Academy Awards. Both boast millions of viewers and commercial spots of a mere 30 seconds cost millions of dollars. Both capture the American attention for a few hours and between the television and social media, brands practically have a captive audience. Super Bowl XLIX Real-time Marketing The following are some examples of real-time marketing down well (or not so well). This year's Super Bowl wa...
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